Great leaders think in terms of value creation.
What’s different about your product or service so that customers are willing to select it over competitors? What keeps your customers coming back for more vs. making a switch?
"Imagine what this must be like, showing up at work every day with the single ambition of making life better for a group of customers, the people who work for your organization, the suppliers with whom you collaborate. Value or profit is a false choice. Exceptional financial performance reflects value creation. Let me say it one more time: think value, and profits will follow."
-Felix Oberholzer-Gee via Better, Simpler Strategy
What can you do to make your team more productive, more engaged, and create a better work environment? How can you make sure top talent will not only want to stay at the company but also recruit others to join?
How can you better support your partners? Are there ways to improve productivity or reduce friction that benefits both sides?
Creating value is about making a difference. It is a simple strategy that can help you deliver results on the efforts that really matter.
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“If companies find ways to innovate or to improve existing products, people will be willing to pay more. “
How executives can help sustain value creation for the long term
“Ample evidence shows that when executives consistently make decisions and investments with long-term objectives in mind, their companies generate more shareholder value, create more jobs, and contribute more to economic growth than do peer companies that focus on the short term. Data also show that companies can achieve better long-term performance when they address the interests of employees, customers, and other stakeholders. But a survey of approximately 500 global executives conducted by FCLTGlobal and McKinsey shows that many continue to feel pressure from shareholders and directors to meet near-term earnings targets at the expense of long-term strategies.”
Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
“The basic intuition underlying value-based strategy could not be simpler: companies that achieve enduring financial success create substantial value for their customers, their employees, or their suppliers.”